Strategic Digital Marketing

To create an effective digital presence, we must first plan the work, then we work the plan. Our digital marketing plans are created based on research, insights, and data that offers the most effective strategies that will achieve the business objects and contribute to the overarching goal. When creating a plan, we also factor in the real and ideal states of the business, competitor’s approaches, and a comprehensive action plan outlining our steps to success.

Competitors exist both in physical and digital formats. We evaluate competitor’s approaches to branding, messaging, and digital marketing to find the gaps and identify ways to fill them. We evaluate, differentiate, and add value to expand your reach and remain competitive.

To get to where you want to go, you have to know where you are starting and what success will look like when you arrive. To paint that picture, we take a deep dive into the real state of your business as it stands. And then we work with you to create your vision for the future. We outline both the starting point and where we are headed and use the strategic plan to create the map from one side to the other.

Do you know what makes your business or brand unique? Is it your origin story? Is it your service level? Whatever it is, the differentiator creates your unique selling proposition and helps you stand out from your competition. We help you identify that point of distinction and tell your story so it resonates with your audiences.

Consistency is key. Brand and editorial guidelines offer information on what to say and how to say it when anyone is writing or creating content on your behalf. The guidelines should be shared, followed, and used to ensure all brand mentions and language remains consistent and imagery contributes to the intended experience.

Your brand should be a direct representation and reflection of your company’s mission, vision, and values. Therefore, we help identify the brand attributes required to create a consistent voice, tone, and visual experience.

Do you know who your customers are, where you can find them, and what they are thinking during various parts of the customer journey? To create an effective customer experience, create leads, and optimize conversions, we create customer personas and journey maps that outline the thoughts, attitudes, and behaviors of your key audience segments. We outline the change in their attitudes as they progress through the journey and where content and marketing strategies can make an impact on their decision-making.

A customer journey evaluation and map plots the behaviors and impact points where content can influence audience decision-making. The customer journey follows a basic flow of awareness, consideration, and decision-making, then turing cutomers into advocates. However, behaviors, attitudes, and questions change throughout the journey and the research and resulting maps provide those insights.

A marketing campaign encompasses a series of objectives, strategies, and tactics with a focused approach on a message or action. With goals in mind, we create marketing campaigns from the conceptualization through to execution and measurement.