Content Strategy Manager

Are You The Content Strategy Manager
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Manager of Content Strategy 

A perfectly crafted story makes us eager to want more. If you are passionate about making brands shine, turning customers into ambassadors, igniting pride in the companies we work with, and inspiring a team of content creators… LET’S TALK!  

RAD is seeking a Content Strategy Manager. This role reports to the CEO and is a content visionary, an exceptional editor, a prolific writer, a mentor for individuals and teams developing content in all formats and channels.

This position can be remote, hybrid or in-office in Delco, PA.

Who We Are:

River Avenue Digital is a privately held marketing agency that leads with storytelling. We’re profitable, thriving, and poised for exponential growth. Based in suburban Philadelphia, we’ve cultivated an open, ego-free culture where ideas are valued and you can make a big impact both within and outside of your role.

What We Do:

River Avenue brings clarity to marketing and client acquisition strategies through storytelling. We help differentiate our clients from their competition while adding the value necessary to attract new clients and retain current clients.

About The Candidate:

The ideal candidate is a strategic thinker with a passion for storytelling and understands the StoryBrand framework. Our next Content Strategy Manager demonstrates experience in defining content needs that bridge the gap between consumer needs and business goals. They are adept at leading the development and execution of a holistic content strategy across channels (paid, owned, and earned). 

We encourage you to apply if you thrive on:

  • Managing and inspiring a team of internal content developers and freelance writers to produce engaging content that differentiates RAD clients from their competition
  • Serving as a trusted advisor to clients, comfortable leading client calls and presenting results
  • Leading end-to-end content strategy development, building and optimizing multi-channel initiatives
  • Creating and reviewing internal processes and workflows to maximize efficiency and guarantee quality content is created (i.e. keeper of Style Guides, Content Calendars, Creative Briefs)
  • Designing marketing strategy with a knowledge of digital platforms, including a focused knowledge around social media platforms
  • Delivering a consistent and cohesive customer experience
  • Writing, presenting, and publishing work 
  • Supporting the development of new talent


  • Minimum 4 years of content strategy experience with a focus on digital and social media
  • Minimum 1 years of management experience
  • College degree required (MA/MS a plus)
  • Agency experience
  • Familiarity with StoryBrand framework a plus 
  • A high aptitude for strategic thinking and implementation
  • Expertise across planning and strategy, writing and design, and also analytics
  • Expert level attention to detail
  • Expert level professionalism with a full serving of common sense
  • Excellent client service, relationship management and executive presentation skills
  • Highly organized and detail-oriented operational manager
  • Creative mindset with strong knowledge of current social web and content development and emerging trends
  • Strong leadership and talent management skills; experience successfully leading and developing a strong and growing Team


  • Competitive salary, based on experience
  • Fun and modern work environment
  • Flexible working hours 
  • Work-from-home options
  • 401k available

Apply Now

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Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.